Associated Fresh functions as a Hip Hop group & collective of artists based throughout Northern California from Santa Cruz to the San Francisco Bay to Solano County to Sacramento. They are preservers of underground Hip Hop music & culture. Assembled circa 2008-2009, this group of 4 good-hearted dudes have rooted themselves deep in the underground as folklore & legend amongst those who know.

As well as upholding the virtues of Hip Hop, Associated Fresh stand for the common man & woman, giving a voice to the voiceless & showing the power of unity in action. The brothers represent an idealism they've come to know that is unique to their Northern California roots: Counterculture meets Multiculturalism, embracing each other's differences, exchanging traditions & enriching the lives of all who are in participation. Skaters, backpackers, stoners, immigrants, nerds, hustlers, ghetto kids, suburban kids, working class citizens & those who seek the truth by tuning to their inner-selves; all these archetypes met in this Northern Cali experience young folk grow up in inspire & inform the Associated Fresh intellect creating the music.

Members consist of:
All_Key aka Jaymar = Producer / Emcee
Dren Doh = Emcee / Producer
Fluent = Emcee
Señor Gigio = Emcee

"Hey, You Know the Times", the follow-up to their 2011 debut album, "Fresh Produce", was recorded in San Francisco 2015 @ Knock Knock Recording Studios. The four brothers touch on a variety of topics such as religious freedom, conspiracy theories, holistic living & the ancestors as well as displaying the lyrical tenacity of warrior-hearted emcees which earned them their reputation over a decade ago.
It was important for Associated Fresh to release this final album with Solidarity Records as the whole Solidarity movement had been pivotal to the AF trajectory. In the early days of Associated Fresh first establishing themselves, the good Bored Stiff & Solidarity family embraced the crew & gave a lot of light to the legacy AF was humbly creating. Associated Fresh is deeply grateful that this album can have a home in the illustrious grassrooted Solidarity Records catalog. We hope that this listening experience inspires & brings light into your lives. Peace.